adidas Originals Launches Originals Denim
Launching first in-house denim line
Dubai, March 8, 2011 – adidas Originals has launched their first in-house denim line, Originals Denim. The collection will be a part of the Originals Blue collection, which is also being introduced for the first time in 2011, and is named after the iconic adidas originals blue color tone, which every adidas Originals fan around the world is familiar with.
Originals will debut its first in-house denim collection this April across the UAE. Offering two styles for both men and women in a variety of washes, denim is meant to stay and become an integral part of the overall adidas Originals offer.
The collection is going to be extended to other styles and will also build on continuity, carrying over successful and familiar fits from season to season. For men, the offer consists of a classic relaxed fit called CONDUCTOR as well as the REKORD, a modern slim carrot fit. The women’s range includes the skinny fit CUPIE and a boyfriend cut called WINNETA.
Building on the popularity of the 3-Stripes brand in footwear, all denim cuts are specially designed to be perfectly wearable with a pair of sneakers. Straight but not narrow legs from the knee down as well as overall loose fits reflect the perfect streetwear look. Together with a lot of subtle yet sophisticated details, the new adidas Originals Denim collection aims to become part of everyone’s everyday lifestyle.
The adidas Originals Blue Denim line will be in-stores from April 2011 at adidas Originals stores across the UAE. The range starts at AED 350.