adidas Originals ‘Get it On’ at the Denim Launch Party
Launches first in-house denim line
Dubai, April 13, 2011 – To celebrate the launch of adidas Originals’ first in-house denim line in the UAE, Originals Denim, adidas hosted an exclusive event at Art Sawa Gallery on Tuesday, April 12th, inviting the city’s foremost trendsetters, fashionistas and socialites.
At the event, giant adidas Originals Denim mood images were displayed around the venue. Creative talent such as DJs; Mr. Mr., Charl Chaka and Vas Floyd appeared in the creative photography showcase. Artists were also represented using the likes of graphic designer and drummer, Cromwell Ojeda, stencil graffiti artist Steffi Bow and photographer Angela Riles, were featured wearing the new Denim Collection.
Aside from the jeans being creatively displayed on mannequins around the ‘builders-at-work’ themed venue, the evening was punctuated with sessions of live art courtesy graffiti artist, SyaOne, while local DJ, Da:Funct provided the soundtrack for the night.
Originals has debuted its first in-house denim collection this April across the UAE. Offering two styles for both men and women in a variety of washes, denim is meant to stay and become an integral part of the overall adidas Originals offer.
For men, the offer consists of a classic relaxed fit called CONDUCTOR as well as the REKORD, a modern slim carrot fit. The women’s range includes the skinny fit CUPIE and a boyfriend cut called WINNETA.
Building on the popularity of the 3-Stripes brand in footwear, all denim cuts are specially designed to be perfectly wearable with a pair of sneakers. Straight but not narrow legs from the knee down as well as overall loose fits reflect the perfect streetwear look. Together with a lot of subtle yet sophisticated details, the new adidas Originals Denim collection aims to become part of everyone’s everyday lifestyle.
The adidas Originals Blue Denim line will be in-stores from April 2011 at adidas Originals stores across the UAE. The range starts at AED 350.
Links to videos
The Hunt - http://www.youtube.com/watch?v=cfdtW8KdHmo
Girl Next Door - http://www.youtube.com/watch?v=e4wlaQTmnWk
Polaroid - http://www.youtube.com/watch?v=yh1LGMz1dPI
Open Invite - http://www.youtube.com/watch?v=Mf2FKSXiF24